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Published on Sunday, August 8, 1999 - 2:29am |
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An Artist talks about the marketing effort of Warner Brothers on THE IRON GIANT
I have received so many letters this weekend thanking me for convincing folks to go see this movie, not from Warner Brothers, not from the animators, but from parents, film fans and regular folks that were not going to go see this movie cause they thought it looked bad. This film has been a secret. Well, if you saw the film and loved it as I do. Call in to your local morning Talk Radio. Talk about it at the water cooler. Send emails to siblings, relatives, friends and strangers telling them how you feel because... As of right now THE IRON GIANT is dying at the box office. There's plenty of reasons why. The vocal talent hasn't been making the talk show circuit. Hell, Harry Connick Jr, who was on CONAN O'BRIEN the other night, didn't so much as mention the film on air. Below is an artist that worked on THE IRON GIANT. He/she is tired, frustrated and heart-broken. Warner Brothers offered up the hype surrounding WILD WILD WEST and DEEP BLUE SEA... but only a casual mention about the best film of the summer.
I'm told that at the Mann's Chinese, that the evening late show for IRON GIANT was canceled to place in EYES WIDE SHUT. I don't know if this policy is being echoed around the country, but if so... It's a travesty. Critics are loving the film, but more important People are loving it. If you loved it.... tell everyone, take them to see it. Perhaps this can be a real honest to goodness sleeper that awakens over the coming weeks despite Warner's attempts to bury the film. And if you want to see why I've been ragging on them for months, read The Artist below. He/She details the problem pretty darn accurately!
Those folks at WB marketing need to be SHOT!!!
I saw the box office results for Friday and I just sat down on my crickety-ol’ computer swivel chair and cried a while. My head
was down, my spirit low, and my enthusiasm for this film is deteriorating fast.
I just can’t believe those b*stards at WB marketing! What are they doing to this gem of a film?!
What sucks is that the Iron Giant crew worked long-ass hours the entire year, they put in tons of extra time and energy, a lot of
it FOR FREE, and made this film with A THIRD of the budget, HALF the STAFF, and in HALF the time it took the other
studios---and STILL made a damn good film! In fact, most of us were falling apart by the end, both mentally and physically, all
for “The Iron Giant” and our belief in Brad’s genius---and THIS is how we’re appreciated?!
First, by not letting the director cut his own trailer. The DIRECTOR, people, come on! The guy’s trusted to make an entire
movie, but he’s not capable of cutting a measly trailer?! I mean, who better than Brad to make a trailer, right?! And he had
such a great trailer all ready to go, too!
Second, WB continues to show its gratitude with poor promotion on TV, and NO voice actors or Iron Giant crew members on
the talk show circuit. NO magazine ads, especially the ones that had their “Summer Release” issues---some of them even
OWNED BY WARNERS! How bad is THAT?! I know, ‘cause I looked!
And speaking of bad, what about those trailers they opted for? They’re badly cut and give away “key points” of the
film---something you would NEVER see in live-action, yet they think it’s okay with The Iron Giant. They also target a purely
kiddie audience, with few to no trailer air times within an “adult time slot.” And what about that totally off-the-wall idea for
music selection, like The Scorpions’ “Rock You Like a Hurricane” echoing in the background of the trailer?! I mean, come
on, “Rock You Like a Hurricane?!” What the F*ck?! What the hell are the marketing “geniuses” on?! Who thought of this
sh*t? And how can we get a hold of them to find out what particular hallucigen they’re on and to “slap them around” a bit?
And then, wait! There’s more! They wait till a WEEK before The Iron Giant debuts in theaters to make “The Making Of The
Iron Giant?!” ONE WEEK, folks! They put that entire thing together in a couple of days, perhaps even a few HOURS, and then
they air it expecting it to be any good? And if you missed it, GOOD. ‘Cause I’m sure the TWO people that actually saw it
would agree it was a “Giant” pile of crap! No justice, man, no respect for the efforts of the crew, and as far as I’m concerned,
they could all die choking on their own vomit! Waiting till the last minute to do anything just goes to show what little to NO
faith those bastards had on us artists and filmmakers!
And then, to top it off, this weekend they stick Iron Giant in fewer theaters around the country than Wild Wild West and
[GULP!] Deep Blue Sea?! I saw BOTH of those films and both were pieces of crap---and they’re still ignoring Iron Giant to
promote THOSE films?
What’s sad is that they STILL don’t realize what they have at their fingertips: the potential mega-hit at their disposal and the
ONE film that’s likely to be their BEST film this year! This is the ONE film that deserves to make a ton of money, over “Tarzan”
and “Prince of Egypt,” and most of the other recent animated (or live-action) films. It was made with a handful of talented
people, lots of hard work and dedication, and most importantly, tons of heart! And what’s more, it’s a great film, too, and for
Iron Giant to be f*cked up like this is just killing me. They have a winner in their hands, a gem that’s been made almost by
accident on the part of the studio, and to see the effort of the crew “go to waste” is just a SIN.
I’ll tell you, though. I think the ONLY thing going for this film is the film itself. And as long as the word of mouth
continues to be good, I think the next few week’s box office tickets will show in increasing numbers. Furthermore, I think it’ll
start off slow and perhaps soon, with no help by WB and the marketing department, The Iron Giant might just stomp the
competition.
But, one thing’s for sure: we cannot count on those marketing people to do sh*t for Iron Giant. And remember, regardless if
the box office earnings, it’s STILL a classic with most of us that have seen it...
Pissed Off and Ready to Pull the Trigger,
An Artist
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Reader Talkback
by Link | Aug 8th, 1999 09:39:06 AM | A travesty by gallandro | Aug 8th, 1999 09:43:40 AM | mediocrity rules the roost by Dmann | Aug 8th, 1999 09:49:38 AM | I AM T.O.D.D. by BYOBkenobi | Aug 8th, 1999 10:07:34 AM | TANJ by Tir Na Nog | Aug 8th, 1999 10:55:20 AM | it's not the first time by droosan | Aug 8th, 1999 10:58:20 AM | R.I.P Iron Giant by Cineman | Aug 8th, 1999 11:10:37 AM | To be expected by Junyer | Aug 8th, 1999 11:17:10 AM | Message To Brad by Anton_Sirius | Aug 8th, 1999 11:18:58 AM | Depressed, but not giving
up!!! by MasterBlaster | Aug 8th, 1999 11:24:13 AM | Barely ANY theaters, and
TARZAN shit by Cronksty | Aug 8th, 1999 11:31:21 AM | What a shock! It's failing
with so many new releases..
DUh! by Darth Siskel | Aug 8th, 1999 11:56:09 AM | Warners promotion=Allergy to
success? by majorhavok | Aug 8th, 1999 12:33:28 PM | Oh No its Warners again...... by kordan | Aug 8th, 1999 12:36:01 PM | Warner's excuse by ari | Aug 8th, 1999 01:00:22 PM | A Film That Will Live
On...Forever! by Boris Bogie | Aug 8th, 1999 01:16:31 PM | No late show here by xrae | Aug 8th, 1999 01:27:17 PM | Iron Giant could've been very
different by droosan | Aug 8th, 1999 01:43:20 PM | It doesn't get any better by Baron_Calamity | Aug 8th, 1999 02:56:55 PM | let's hope it has legs by michelr | Aug 8th, 1999 03:51:16 PM | Here's the deal... by Pseudo | Aug 8th, 1999 04:19:07 PM | AAAAARRRRGGGHHHHHHHH!!!!!!!!!!
! by Irie | Aug 8th, 1999 04:48:31 PM | Be at peace by Dextarin | Aug 8th, 1999 04:52:30 PM | not a surprise by pred | Aug 8th, 1999 04:59:26 PM | The Marketing suits at WB did
a lot for this film... by spike lee | Aug 8th, 1999 05:41:48 PM | they've seen the light by unbeliever | Aug 8th, 1999 05:46:36 PM | The Princess Bride by Rimbo | Aug 8th, 1999 05:56:09 PM | TIG by tonymus | Aug 8th, 1999 07:22:32 PM | They're Not Even Marketing The
Damn Thing AT THEIR OWN
STORE!!! by mrbeaks | Aug 8th, 1999 08:01:39 PM | WB Marketing... by Irie | Aug 8th, 1999 08:24:34 PM | game over by Powerslave | Aug 8th, 1999 08:50:48 PM | I don't know what you are all
crying about... by Warrior | Aug 8th, 1999 09:20:41 PM | Read this. by Eparabola | Aug 8th, 1999 09:38:03 PM | Wait til Generous Morons get
in there! by karldotcom | Aug 8th, 1999 10:21:11 PM | UPDATE: My Friends Really
Liked It!!! by Boris Bogie | Aug 8th, 1999 10:21:42 PM | Why Iron Giant didn't do well. by Pencil-Neck | Aug 8th, 1999 10:34:17 PM | loved it... by Daniel Shock | Aug 8th, 1999 10:54:23 PM | The wonder of AICN by pennylane | Aug 8th, 1999 11:07:57 PM | dextarin.... by gaveltogavel | Aug 8th, 1999 11:56:44 PM | Most adults don't care for
cartoons - which is how WB
marketed t by sicarius | Aug 9th, 1999 12:29:55 AM | This film WILL be beloved long
from now. by MagykElf | Aug 9th, 1999 12:34:27 AM | We must do what we must do by Nordling | Aug 9th, 1999 03:34:28 AM | Why we worry by Baron_Calamity | Aug 9th, 1999 05:01:47 AM | Same thing happened at my
local theater. by Mattcj | Aug 9th, 1999 05:57:07 AM | Hope... Fading... by Anton_Sirius | Aug 9th, 1999 05:59:20 AM | Joe Sixpack Rulz OK! by Anton_Sirius | Aug 9th, 1999 06:23:01 AM | "Stereotyping" animation by Jab | Aug 9th, 1999 06:31:38 AM | Classics that "failed" by Pope Buck 1 | Aug 9th, 1999 07:08:10 AM | Iron GIant sucked... by hackuctata | Aug 9th, 1999 07:36:33 AM | My Kids and the Iron Giant by KAR2013 | Aug 9th, 1999 07:55:29 AM | toppling giants by meat&2veg | Aug 9th, 1999 08:08:53 AM | see it before you make ANY
comments by lytlian | Aug 9th, 1999 08:20:13 AM | Grassroot time folks... by spider-man | Aug 9th, 1999 09:05:53 AM | Just repeating what's been
said... by Fig96 | Aug 9th, 1999 09:48:17 AM | Man oh man... by Gordian | Aug 9th, 1999 09:59:08 AM | my Iron Giant article - check
it out by Brad | Aug 9th, 1999 10:00:09 AM | CNN Rave Review by flave | Aug 9th, 1999 10:16:34 AM | Move along, nothing to see
here... by Powerslave | Aug 9th, 1999 10:36:44 AM | ****FEAR ATTRACTS THE
FEARLESS**** by squonk | Aug 9th, 1999 10:46:41 AM | The Iron Giant: Outstanding
Film by Nick Stas | Aug 9th, 1999 11:19:18 AM | Warner Marketing by noise | Aug 9th, 1999 11:22:57 AM | Not Suprised at all by Private Ryan | Aug 9th, 1999 12:51:14 PM | Don't be shocked by Frank Enstein | Aug 9th, 1999 12:51:25 PM | Warner Brothers by Private Ryan | Aug 9th, 1999 12:58:20 PM | This really IS worth it! by Sarcasmo | Aug 9th, 1999 01:05:28 PM | WHAT? NO MERCHANDISE? by Weasel | Aug 9th, 1999 01:38:53 PM | Control by Frank Enstein | Aug 9th, 1999 02:15:03 PM | iron giant marketing by stroke | Aug 9th, 1999 02:40:45 PM | HARRY, AREN'T YOU BEING A
HYPOCRITE ??? by darius25 | Aug 9th, 1999 02:52:47 PM | What you can do to help! by Fudge | Aug 9th, 1999 03:08:59 PM | Iron Giant by Irie | Aug 9th, 1999 03:16:47 PM | What you can do part 2 by Fudge | Aug 9th, 1999 03:17:11 PM | Confusion by Booji w/ Bucket | Aug 9th, 1999 03:53:26 PM | And in addition... by Booji w/ Bucket | Aug 9th, 1999 04:32:10 PM | interesting twist?? by knowledge | Aug 9th, 1999 08:21:45 PM | Excellent Film by Saluki | Aug 9th, 1999 09:01:29 PM | move on by Efihp | Aug 9th, 1999 09:27:29 PM | What did you expect from the
evil time warner
conglomerate... by 20th Century Fox | Aug 9th, 1999 10:54:14 PM | Iron Giant doesn't deserve
this, but it wasn't that great
in the by Loser | Aug 9th, 1999 10:59:41 PM | Loser by Nordling | Aug 10th, 1999 03:37:48 AM | You can say that again... by Roger O Thornhil | Aug 10th, 1999 04:23:00 AM | You do know about the Pete
Townsend musical, right? by RodimusPrime | Aug 10th, 1999 04:52:22 AM | GIANT go boo hoo by ratman | Aug 10th, 1999 07:13:22 AM | Go, Giant, go by TyGuy | Aug 10th, 1999 09:15:01 AM | IG-88, Muddy Colors, Turn Off
Trailer, by GrouchLord | Aug 10th, 1999 01:19:23 PM | IG-88, Muddy Colors, Turn Off
Trailer, Trendmasters,
Multi-post by GrouchLord | Aug 10th, 1999 01:28:56 PM | it IS an uphill battle by yakitty_yak10 | Aug 10th, 1999 02:38:56 PM | par for the course by dreamer | Aug 10th, 1999 05:38:57 PM | Doin' my part! by MR.CHRISTIAN | Aug 10th, 1999 06:11:04 PM | Heads will roll, hopefully by Sorcerer | Aug 10th, 1999 08:08:56 PM | PSH WHATEVA!! by Ferris Bueller | Aug 10th, 1999 09:30:16 PM | Great post, KS! by Warrior | Aug 10th, 1999 09:40:08 PM | WHERE ARE THE ANSWERS! by faris | Aug 10th, 1999 09:48:02 PM | ferris butthead by spooks | Aug 10th, 1999 09:54:00 PM | Spooks can.... by Ferris Bueller | Aug 10th, 1999 10:45:12 PM | The NRA?? by Irie | Aug 11th, 1999 09:30:43 AM | Spread word through email by FunkyT | Aug 11th, 1999 10:51:13 AM | If you liked it, PLEASE
HELP!!!!! by Batguy | Aug 11th, 1999 12:14:03 PM | a number to call and vent... by spooks | Aug 11th, 1999 09:38:44 PM | Slaves of the Disney Formula by foxydana | Aug 12th, 1999 10:01:29 AM | Joining the chorus. by Dr.Drake Ramoray | Aug 15th, 1999 03:15:59 AM | To Ferris by Batguy | Aug 15th, 1999 02:17:26 PM | Please SEE THIS MOVIE!!!! by popeyew | Aug 16th, 1999 01:28:32 AM | If they haven't seen it
now, well, you know. by Wolfpack | Aug 22nd, 2006 07:58:57 AM |
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