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An Artist talks about the marketing effort of Warner Brothers on THE IRON GIANT

I have received so many letters this weekend thanking me for convincing folks to go see this movie, not from Warner Brothers, not from the animators, but from parents, film fans and regular folks that were not going to go see this movie cause they thought it looked bad. This film has been a secret. Well, if you saw the film and loved it as I do. Call in to your local morning Talk Radio. Talk about it at the water cooler. Send emails to siblings, relatives, friends and strangers telling them how you feel because... As of right now THE IRON GIANT is dying at the box office. There's plenty of reasons why. The vocal talent hasn't been making the talk show circuit. Hell, Harry Connick Jr, who was on CONAN O'BRIEN the other night, didn't so much as mention the film on air. Below is an artist that worked on THE IRON GIANT. He/she is tired, frustrated and heart-broken. Warner Brothers offered up the hype surrounding WILD WILD WEST and DEEP BLUE SEA... but only a casual mention about the best film of the summer.

I'm told that at the Mann's Chinese, that the evening late show for IRON GIANT was canceled to place in EYES WIDE SHUT. I don't know if this policy is being echoed around the country, but if so... It's a travesty. Critics are loving the film, but more important People are loving it. If you loved it.... tell everyone, take them to see it. Perhaps this can be a real honest to goodness sleeper that awakens over the coming weeks despite Warner's attempts to bury the film. And if you want to see why I've been ragging on them for months, read The Artist below. He/She details the problem pretty darn accurately!

Those folks at WB marketing need to be SHOT!!! I saw the box office results for Friday and I just sat down on my crickety-ol’ computer swivel chair and cried a while. My head was down, my spirit low, and my enthusiasm for this film is deteriorating fast.

I just can’t believe those b*stards at WB marketing! What are they doing to this gem of a film?!

What sucks is that the Iron Giant crew worked long-ass hours the entire year, they put in tons of extra time and energy, a lot of it FOR FREE, and made this film with A THIRD of the budget, HALF the STAFF, and in HALF the time it took the other studios---and STILL made a damn good film! In fact, most of us were falling apart by the end, both mentally and physically, all for “The Iron Giant” and our belief in Brad’s genius---and THIS is how we’re appreciated?!

First, by not letting the director cut his own trailer. The DIRECTOR, people, come on! The guy’s trusted to make an entire movie, but he’s not capable of cutting a measly trailer?! I mean, who better than Brad to make a trailer, right?! And he had such a great trailer all ready to go, too!

Second, WB continues to show its gratitude with poor promotion on TV, and NO voice actors or Iron Giant crew members on the talk show circuit. NO magazine ads, especially the ones that had their “Summer Release” issues---some of them even OWNED BY WARNERS! How bad is THAT?! I know, ‘cause I looked!

And speaking of bad, what about those trailers they opted for? They’re badly cut and give away “key points” of the film---something you would NEVER see in live-action, yet they think it’s okay with The Iron Giant. They also target a purely kiddie audience, with few to no trailer air times within an “adult time slot.” And what about that totally off-the-wall idea for music selection, like The Scorpions’ “Rock You Like a Hurricane” echoing in the background of the trailer?! I mean, come on, “Rock You Like a Hurricane?!” What the F*ck?! What the hell are the marketing “geniuses” on?! Who thought of this sh*t? And how can we get a hold of them to find out what particular hallucigen they’re on and to “slap them around” a bit?

And then, wait! There’s more! They wait till a WEEK before The Iron Giant debuts in theaters to make “The Making Of The Iron Giant?!” ONE WEEK, folks! They put that entire thing together in a couple of days, perhaps even a few HOURS, and then they air it expecting it to be any good? And if you missed it, GOOD. ‘Cause I’m sure the TWO people that actually saw it would agree it was a “Giant” pile of crap! No justice, man, no respect for the efforts of the crew, and as far as I’m concerned, they could all die choking on their own vomit! Waiting till the last minute to do anything just goes to show what little to NO faith those bastards had on us artists and filmmakers!

And then, to top it off, this weekend they stick Iron Giant in fewer theaters around the country than Wild Wild West and [GULP!] Deep Blue Sea?! I saw BOTH of those films and both were pieces of crap---and they’re still ignoring Iron Giant to promote THOSE films?

What’s sad is that they STILL don’t realize what they have at their fingertips: the potential mega-hit at their disposal and the ONE film that’s likely to be their BEST film this year! This is the ONE film that deserves to make a ton of money, over “Tarzan” and “Prince of Egypt,” and most of the other recent animated (or live-action) films. It was made with a handful of talented people, lots of hard work and dedication, and most importantly, tons of heart! And what’s more, it’s a great film, too, and for Iron Giant to be f*cked up like this is just killing me. They have a winner in their hands, a gem that’s been made almost by accident on the part of the studio, and to see the effort of the crew “go to waste” is just a SIN.

I’ll tell you, though. I think the ONLY thing going for this film is the film itself. And as long as the word of mouth continues to be good, I think the next few week’s box office tickets will show in increasing numbers. Furthermore, I think it’ll start off slow and perhaps soon, with no help by WB and the marketing department, The Iron Giant might just stomp the competition.

But, one thing’s for sure: we cannot count on those marketing people to do sh*t for Iron Giant. And remember, regardless if the box office earnings, it’s STILL a classic with most of us that have seen it...

Pissed Off and Ready to Pull the Trigger,

An Artist

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by Link
Aug 8th, 1999
09:39:06 AM
A travesty
by gallandro
Aug 8th, 1999
09:43:40 AM
mediocrity rules the roost
by Dmann
Aug 8th, 1999
09:49:38 AM
I AM T.O.D.D.
by BYOBkenobi
Aug 8th, 1999
10:07:34 AM
TANJ
by Tir Na Nog
Aug 8th, 1999
10:55:20 AM
it's not the first time
by droosan
Aug 8th, 1999
10:58:20 AM
R.I.P Iron Giant
by Cineman
Aug 8th, 1999
11:10:37 AM
To be expected
by Junyer
Aug 8th, 1999
11:17:10 AM
Message To Brad
by Anton_Sirius
Aug 8th, 1999
11:18:58 AM
Depressed, but not giving up!!!
by MasterBlaster
Aug 8th, 1999
11:24:13 AM
Barely ANY theaters, and TARZAN shit
by Cronksty
Aug 8th, 1999
11:31:21 AM
What a shock! It's failing with so many new releases.. DUh!
by Darth Siskel
Aug 8th, 1999
11:56:09 AM
Warners promotion=Allergy to success?
by majorhavok
Aug 8th, 1999
12:33:28 PM
Oh No its Warners again......
by kordan
Aug 8th, 1999
12:36:01 PM
Warner's excuse
by ari
Aug 8th, 1999
01:00:22 PM
A Film That Will Live On...Forever!
by Boris Bogie
Aug 8th, 1999
01:16:31 PM
No late show here
by xrae
Aug 8th, 1999
01:27:17 PM
Iron Giant could've been very different
by droosan
Aug 8th, 1999
01:43:20 PM
It doesn't get any better
by Baron_Calamity
Aug 8th, 1999
02:56:55 PM
let's hope it has legs
by michelr
Aug 8th, 1999
03:51:16 PM
Here's the deal...
by Pseudo
Aug 8th, 1999
04:19:07 PM
AAAAARRRRGGGHHHHHHHH!!!!!!!!!! !
by Irie
Aug 8th, 1999
04:48:31 PM
Be at peace
by Dextarin
Aug 8th, 1999
04:52:30 PM
not a surprise
by pred
Aug 8th, 1999
04:59:26 PM
The Marketing suits at WB did a lot for this film...
by spike lee
Aug 8th, 1999
05:41:48 PM
they've seen the light
by unbeliever
Aug 8th, 1999
05:46:36 PM
The Princess Bride
by Rimbo
Aug 8th, 1999
05:56:09 PM
TIG
by tonymus
Aug 8th, 1999
07:22:32 PM
They're Not Even Marketing The Damn Thing AT THEIR OWN STORE!!!
by mrbeaks
Aug 8th, 1999
08:01:39 PM
WB Marketing...
by Irie
Aug 8th, 1999
08:24:34 PM
game over
by Powerslave
Aug 8th, 1999
08:50:48 PM
I don't know what you are all crying about...
by Warrior
Aug 8th, 1999
09:20:41 PM
Read this.
by Eparabola
Aug 8th, 1999
09:38:03 PM
Wait til Generous Morons get in there!
by karldotcom
Aug 8th, 1999
10:21:11 PM
UPDATE: My Friends Really Liked It!!!
by Boris Bogie
Aug 8th, 1999
10:21:42 PM
Why Iron Giant didn't do well.
by Pencil-Neck
Aug 8th, 1999
10:34:17 PM
loved it...
by Daniel Shock
Aug 8th, 1999
10:54:23 PM
The wonder of AICN
by pennylane
Aug 8th, 1999
11:07:57 PM
dextarin....
by gaveltogavel
Aug 8th, 1999
11:56:44 PM
Most adults don't care for cartoons - which is how WB marketed t
by sicarius
Aug 9th, 1999
12:29:55 AM
This film WILL be beloved long from now.
by MagykElf
Aug 9th, 1999
12:34:27 AM
We must do what we must do
by Nordling
Aug 9th, 1999
03:34:28 AM
Why we worry
by Baron_Calamity
Aug 9th, 1999
05:01:47 AM
Same thing happened at my local theater.
by Mattcj
Aug 9th, 1999
05:57:07 AM
Hope... Fading...
by Anton_Sirius
Aug 9th, 1999
05:59:20 AM
Joe Sixpack Rulz OK!
by Anton_Sirius
Aug 9th, 1999
06:23:01 AM
"Stereotyping" animation
by Jab
Aug 9th, 1999
06:31:38 AM
Classics that "failed"
by Pope Buck 1
Aug 9th, 1999
07:08:10 AM
Iron GIant sucked...
by hackuctata
Aug 9th, 1999
07:36:33 AM
My Kids and the Iron Giant
by KAR2013
Aug 9th, 1999
07:55:29 AM
toppling giants
by meat&2veg
Aug 9th, 1999
08:08:53 AM
see it before you make ANY comments
by lytlian
Aug 9th, 1999
08:20:13 AM
Grassroot time folks...
by spider-man
Aug 9th, 1999
09:05:53 AM
Just repeating what's been said...
by Fig96
Aug 9th, 1999
09:48:17 AM
Man oh man...
by Gordian
Aug 9th, 1999
09:59:08 AM
my Iron Giant article - check it out
by Brad
Aug 9th, 1999
10:00:09 AM
CNN Rave Review
by flave
Aug 9th, 1999
10:16:34 AM
Move along, nothing to see here...
by Powerslave
Aug 9th, 1999
10:36:44 AM
****FEAR ATTRACTS THE FEARLESS****
by squonk
Aug 9th, 1999
10:46:41 AM
The Iron Giant: Outstanding Film
by Nick Stas
Aug 9th, 1999
11:19:18 AM
Warner Marketing
by noise
Aug 9th, 1999
11:22:57 AM
Not Suprised at all
by Private Ryan
Aug 9th, 1999
12:51:14 PM
Don't be shocked
by Frank Enstein
Aug 9th, 1999
12:51:25 PM
Warner Brothers
by Private Ryan
Aug 9th, 1999
12:58:20 PM
This really IS worth it!
by Sarcasmo
Aug 9th, 1999
01:05:28 PM
WHAT? NO MERCHANDISE?
by Weasel
Aug 9th, 1999
01:38:53 PM
Control
by Frank Enstein
Aug 9th, 1999
02:15:03 PM
iron giant marketing
by stroke
Aug 9th, 1999
02:40:45 PM
HARRY, AREN'T YOU BEING A HYPOCRITE ???
by darius25
Aug 9th, 1999
02:52:47 PM
What you can do to help!
by Fudge
Aug 9th, 1999
03:08:59 PM
Iron Giant
by Irie
Aug 9th, 1999
03:16:47 PM
What you can do part 2
by Fudge
Aug 9th, 1999
03:17:11 PM
Confusion
by Booji w/ Bucket
Aug 9th, 1999
03:53:26 PM
And in addition...
by Booji w/ Bucket
Aug 9th, 1999
04:32:10 PM
interesting twist??
by knowledge
Aug 9th, 1999
08:21:45 PM
Excellent Film
by Saluki
Aug 9th, 1999
09:01:29 PM
move on
by Efihp
Aug 9th, 1999
09:27:29 PM
What did you expect from the evil time warner conglomerate...
by 20th Century Fox
Aug 9th, 1999
10:54:14 PM
Iron Giant doesn't deserve this, but it wasn't that great in the
by Loser
Aug 9th, 1999
10:59:41 PM
Loser
by Nordling
Aug 10th, 1999
03:37:48 AM
You can say that again...
by Roger O Thornhil
Aug 10th, 1999
04:23:00 AM
You do know about the Pete Townsend musical, right?
by RodimusPrime
Aug 10th, 1999
04:52:22 AM
GIANT go boo hoo
by ratman
Aug 10th, 1999
07:13:22 AM
Go, Giant, go
by TyGuy
Aug 10th, 1999
09:15:01 AM
IG-88, Muddy Colors, Turn Off Trailer,
by GrouchLord
Aug 10th, 1999
01:19:23 PM
IG-88, Muddy Colors, Turn Off Trailer, Trendmasters, Multi-post
by GrouchLord
Aug 10th, 1999
01:28:56 PM
it IS an uphill battle
by yakitty_yak10
Aug 10th, 1999
02:38:56 PM
par for the course
by dreamer
Aug 10th, 1999
05:38:57 PM
Doin' my part!
by MR.CHRISTIAN
Aug 10th, 1999
06:11:04 PM
Heads will roll, hopefully
by Sorcerer
Aug 10th, 1999
08:08:56 PM
PSH WHATEVA!!
by Ferris Bueller
Aug 10th, 1999
09:30:16 PM
Great post, KS!
by Warrior
Aug 10th, 1999
09:40:08 PM
WHERE ARE THE ANSWERS!
by faris
Aug 10th, 1999
09:48:02 PM
ferris butthead
by spooks
Aug 10th, 1999
09:54:00 PM
Spooks can....
by Ferris Bueller
Aug 10th, 1999
10:45:12 PM
The NRA??
by Irie
Aug 11th, 1999
09:30:43 AM
Spread word through email
by FunkyT
Aug 11th, 1999
10:51:13 AM
If you liked it, PLEASE HELP!!!!!
by Batguy
Aug 11th, 1999
12:14:03 PM
a number to call and vent...
by spooks
Aug 11th, 1999
09:38:44 PM
Slaves of the Disney Formula
by foxydana
Aug 12th, 1999
10:01:29 AM
Joining the chorus.
by Dr.Drake Ramoray
Aug 15th, 1999
03:15:59 AM
To Ferris
by Batguy
Aug 15th, 1999
02:17:26 PM
Please SEE THIS MOVIE!!!!
by popeyew
Aug 16th, 1999
01:28:32 AM
If they haven't seen it now, well, you know.
by Wolfpack
Aug 22nd, 2006
07:58:57 AM

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